June 2010 Issue

A complimentary publication of
Top-Web-Entrepreneurs-Plan-It.Com

A Winning Google Adsense Strategy

This month, I thought I would share with you how I doubled my income from the Google Adsense ads that I let Google post on my Web sites.

Google has recently improved its Adsense program by adding features that can substantially improve a Web site owner's income.

I took advantage of these new features and implemented Google's recommended new Adsense strategy.

In the space of two months, I doubled my Adsense income. Yes, doubled!

The best part of it is that this increase is not only permanent, but it increasing still. Google is still learning about my Web site's visitors, their habits and what they are looking for when they land on my Web site!

Google improves its offer constantly. The ads are increasingly better targeted.

And the more my visitors click on Google's ads, the more Google posts higher paying ads. The more Google makes the more I make.

Google has recently publicly revealed that my share - and that of all Web site owners who post Google ads on their Web site pages - is 70% of what the advertisers pay for each click.

More Higher Paying Advertisers

Google used to post contextually relevant ads only from its own network of advertisers.

A few months ago, Google invited us to allow Google-approved advertisers from outside advertiser networks to post ads on our Web site pages.

I took up the offer and allowed Google to proceed.

Then Google added another twist ;-)

It offered us to participate in the auctioning of our most precious Web page "real estate".

All I have to do is tell Google which ads, on which Web page, should be offered to the highest bidder! And Google tells me exactly how to set things up to ensure that I get higher bids!

Google posts ads from the highest bidder. Remember. I get 70% of the highest bid (cost per click).

The result is that Google has set my Adsense income on a rising trend that will soon triple my Adsense income by year end.

I think you should consider letting Google pay you for the privilege of posting ads on your Web site pages.

Keep in mind that publishers using online advertising must ensure that their pages comply with Google's Landing Page Quality Guidelines.

Take Home Lesson

Google knows how to make money. All *you* have to do, as a Web site owner, is follow Google's recommendations to a "T" ... and you will make money too!

Google's mission is to...

1. help its advertisers make money,
2. make money for its shareholders
3. make money for itself
4. ... and reward you handsomely for helping them accomplish their mission.

In that order.

The advertisers *must* make money by advertising through Google's Adsense program. Otherwise ... they will spend their advertising money elsewhere.

Google is *very* successful in helping advertisers make money. Google would never have become the juggernaut that it is today had it been otherwise.

Therefore, more and more advertisers devote a sizeable portion of their advertising budget to Google's Adsense program.

But, how do *you* - as a Web site owner, get your fair share of the billions in advertising money that Google handles each year?

Very simple.

Do what Google recommends. They know best. Google's purpose is to make money and they can only make money with the help of Web site owners like me ... and you, if you so choose.

Google reveals in detail here how you should proceed to earn an income with its Adsense program.

Here is how you site can comply - even exceed - Google's Landing Page Quality Guidelines.

Let's Recapitulate

In summary, here is how I made Adsense generate an income for me. Simply put, I followed Google's instructions and recommendations.

I created a Web site full of useful information for my intended audience. The key here is to offer information that will answer the questions you *know* your visitors would ask if they were to walk up to you, the expert in your field.

How do you find out what your intended audience wants to know?

SBI's Brainstormer v3.2 - described here in the SBI Action Guide - tells you precisely how and guides you in your research before you create your Web site on which you will publish the information your visitors are looking for.

1. The more your Web site visitors find your information helpful, the more often they return.

2. The more often they return, the more likely that they will click on a Google ad on one of your Web site's pages.

When Google notices the increase in traffic to your Web site, it reacts in two very rewarding ways toward you.

Google awards a higher ranking your Web site's pages.

Google posts even more profitable ads on your most traveled Web site pages. By more profitable, read more profitable for

1. Google's customers - the advertisers
2. Google's share holders
3. Google itself
4. ... and you as a Web site owner actively participating in Google's Adsense program.

How Can You Participate And Earn?

It is far less complicated that you might think. All you have to do is to offer helpful information about something you know a lot about.

What, for example? Here are hundreds of examples.

How can you earn money with Google's Adsense program? Here is how SBI can help you.

A High Adsense Income By Design

It is no coincidence that SBI is helping me get my fair share of Google's revenue.

SBI is specifically designed to enable me to earn an income by sharing what I know with my intended audience.

Among other things SBI's Brainstormer v3.2 module tells me exactly what Google will pay on average if I post Adsense ads on my Web site pages.

All I have to do is implement SBI's C-T-P-M process on my Web site to ensure that I will get visitors who, in turn, will eventually click on an ad, on one of my Web site's pages.

Google pays me an average of 70% of the cost-per-click (CPC) that it charges the advertiser.

Here is a quick overview of how SBI can help you to earn an income from Google Adsense and other sources.

Look into it. It will be well worth your time.

As editor and webmaster I publish this newsletter monthly to help promote entrepreneurship on the web.

I sincerely hope that you have found this e-zine informative.

Best regards,

Claude Jollet  B.Sc.A.
Applied Knowledge Entrepreneur
Top-Web-Entrepreneurs-Plan-It.Com
"From the idea to the bottom line. My business is in the black by design!"