May 2010 Issue

A complimentary publication of
Top-Web-Entrepreneurs-Plan-It.Com

My Wife Has An Unfair Advantage Over You

I have just had a frustrating conversation with my wife Lise. She was playing "devil's advocate" and quite successfully too.

It all started when I told her at dinner that I was temporarily out of words and analogies to help people understand that it is perfectly feasible to build a business, online, from the ground up, on a micro-budget, with no prior experience nor special technical knowledge.

She said "What?"

Without a pause she said "Well, if you have trouble getting people to understand, why don't you try using simple examples!"

(I was about to protest and say that I had, but ...)

She immediately went on to give me simple examples that I could (read should) use! ;-)

"After all (she said) everyone knows (!) that you cannot acquire basic knowledge skill set, if you do not first go to school, starting with kindergarden, then elementary school, then secondary school, and so on."

"Everyone knows (!) that if you flunk one year you have to go back and do it over again until you succeed ... before graduating to the next level."

"So. Everyone knows (!) they they might as well do what it takes to succeed, the first time around!"

"Everyone knows that. Don't they?"

I said yes but...

She cut me off to add another example.

"Everyone knows (!) that you cannot build a house yourself unless you have the required skills and start with reliable, proven set of plans for..."

She was on a roll!

She went on to add a couple of other "obvious" examples to illustrate that building something worthwhile means...

• time
• a proven structured approach,
• dedication
• and work, intelligent work, according to a proven step-by-step process.

All perfectly valid analogies, of course, but ...

My Wife's Unfair Advantage

My wife is sweet. She does not realize that she has an unfair advantage over my intended clientele (the visitors of my Web site and readers of this newsletter). She believes in SBI...

1. because she believes in me and
2. because she can see the results, first hand.

What kind of results have swayed her on my side, years ago?

Beyond the regular deposits from various sources in our bank account, she can also use as proof the customers of our Bed & Breakfast who tell her that her Web site - www.villadestourterelles.com - was the element that "sold" them into making a reservation with us, instead of with the nearby competition.

(Like I did for my own business, I built her business Web site as an active and permanent online marketing agent, as per the SBI online marketing process.)

My wife has indisputable and readily available proof that the SBI business building and online marketing process works! My own results are her proof.

My wife only neglected to take into account that, like her, most other people want proof too. Just as irrefutable as the proof she has on hand.

Well, I'm not about to open my books to anyone ... unless someone is seriously interested in buying my highly personalized and diversified online business! (Hefty non-refundable deposit required ;-)

It's Your Call

If you are harboring any doubts on the feasibility of building a business with the help and guidance of SBI ... I guess you'll just have to take my wife's word for it, because I have (temporarily) run out of arguments, this time around.

And, if you won't take my wife's word for it either,
at least give SBI a fair and honest chance to prove its worth to you.

SBI is the proven structured business-building process you need to start and prosper in business.

As editor and webmaster I publish this newsletter monthly to help promote entrepreneurship on the web.

I sincerely hope that you have found this e-zine informative.

Best regards,

Claude Jollet  B.Sc.A.
Applied Knowledge Entrepreneur
Top-Web-Entrepreneurs-Plan-It.Com
"From the idea to the bottom line. My business is in the black by design!"