Affordable Web Site Builder
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| Therefore, you must be able to recognize a competent and affordable Web site builder when you meet one! |
I wrote this article to help you with that ... and more.
In the end, I will be suggesting where to start looking.
But, first, let me help you understand what you should be looking for, in a Web site builder.
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Affordable From Your Point Of View
You have a budget, or a limit in mind. That's fine. You should.
You may already have decided to choose the least expensive web site builder you can find ... hoping you'll get away with it!
Hopefully, you'll get your money's worth, that is, a Web site that you will not be ashamed of, when people find it.
If, and when, people do find your Web site, that is!
Affordable From My Point Of View
Can you afford a Web site that ...
- does not get any traffic?
- does not convert the visitors you get into paying customers?
Obviously, the answer is no!
You see, an affordable Web site builder suddenly becomes prohibitively expensive ... if what you paid for is worthless!
A Web site that attracts no new visitors is worthless, |
A business Web site must effectively contribute to your business growth.
How can you be sure that the Web site builder you hire will actually deliver a profitable Web site? More on this in a moment.
How Much Traffic Do You Need?
How much traffic do you need? If your Web site content is useful and compelling, you should expect a conversion rate around 1% to 2%.
These proportions are not cast in stone, of course. It's just a "rule of thumb" derived from experience in the marketing industry.
Do not expect to get anywhere near such a conversion rate, if you limit your Web site content to your product catalogue on line!
| Your Web site must be engineered to market your business effectively, on the Web. |
The profit you should expect to make out of your Web site is easy to calculate. Let's assume a 2% conversion rate.
[number of visitors] x [2%] x [gross profit per sale] = gross revenue
[gross revenue] minus [Web site expenses] = net profit from Web site
How To Choose A Web Site Builder
Above all, look for competence. Don't go shopping for a price.
- Ask for proof of effectiveness.
- Ask to see a portfolio of successful Web sites built by the Web site builder.
- Ask what makes these Web sites successful.
| The competent Web site builder and marketer will explain things readily, and clearly . If not, go elsewhere. |
To help you in comparing apples with apples, I have researched and identified a group of competent Webmasters, who have a proven record of success in building business Web sites.
Every one of them is an affordable web site builder too, at least in my view.
Click here to examine their
affordable Web site design development offer.
Armed with that information, you will know what to look for. You will be in a better position to get your money's worth.
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