Linking
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When you have painstakingly built a Web business around a content rich Web site, you eventually must go one step further, and offer your visitors access to complementary information of quality, elsewhere on the Web.
You start searching for non competing Web sites. You want partner Web sites to offer information that you know would be highly appreciated by your Web site visitors. Not only will this approach be very time consuming, but it will also lead to frustration.
Think. What business to business technology could possibly help you with the following scenario?
A Typical Scenario
Let’s say you find a Web site with suitable content. The first question you must ask yourself is: do I want to link out to this site? You know that search engines will give your site extra points if your outbound links are to sites having a high page rank, and having a large number of inbound links from high quality Web sites. Let’s further assume that, upon checking, you find this to be the case.
The next thing you have to do is contact the webmaster of this Web site, to request an exchange of links. You explain that you feel you both have something of value to offer to your respective clientele. You further explain how a reciprocal linking agreement would be to your mutual benefit.
Here is what usually happens.
- You get no response.
- You get a polite no for an answer.
- The webmasters agrees.
With the first two results, you have to start all over again, and look for another Web site that would meet your criteria. You are also beginning to wonder if you are not wasting precious time again. You begin to wish for some kind of reliable business to business technology to handle this chore.
However, let’s say you are in luck. The webmaster agrees. You negotiate the terms of the arrangement. You install a link to his site on your site. The other webmaster installs a link to your site in the agreed upon page of his site.
Now, here is where you start getting into trouble!
From now on, you will have to check periodically that the other webmaster will respect his part of the agreement. If the other webmaster drops your link, intentionally or not, you must contact him/her, and ask to re-install the link to your site. If you are unsuccessful, you must promptly remove the outbound link to his site, from your Web site.
Can you imagine having to keep track of a dozen or so such arrangements?
What a waste of time and energy.
Business To Business Technology
To The Rescue
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There is a much better way of handling reciprocal linking with other Web sites. Allow me to suggest that you investigate this fine example of business to business technology. The SiteSell “Value Exchange Program” is efficient and very effective. It is available, online, and will take care of the grunt work. It will save you a lot of hardship and will supply you with quality links.
I use the Value Exchange Program, and I only accept linking agreements with its members. By using it too, you will have access to thousands of quality Web sites to choose from. No time lost. No cost. Just results.
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