Ecommerce
|
 |
Sadly, most Ecommerce Web design specialists will put up a good looking Web site for you.
Why sadly?
Because, there is a 95% chance that your new Web site will never be found by more than a trickle of visitors.
Those who do find your site, most likely already know about your business!
Your site is not attracting "new blood" (new customers).
Why? Because, your web site was (very likely) designed to please you, more than anything else!
Obviously, it was not designed to get traffic, because you're not getting any!
There Is Hope!
Think. Why do you need a business Web site in the first place? To promote your business on the Web, and increase your client base, that's why.
Therefore, you need someone with expertise in Web marketing for business, more than in Webdesign, to promote your business on the Web. Makes sense, doesn't it?
Two concepts are essential to your business success.
|
Keep them in mind as you read on ... or click here to go straight to my recommendation, if you can't wait and trust me enough!
The Problem
The problem is this. Most Ecommerce Web design specialists are trained as programmers.
Some of them may even be good in graphic design too. If not, the Ecommerce web site design company will hire a graphic designer, further increasing your costs ... without increasing the marketing effectiveness of your Web site!
However, typically Ecommerce Web design specialists seldom has the level of business and marketing knowledge to be of any help to your business. They do not know how to do business, let alone promote it!
What's worse, the typical Web site design specialist has little or no knowledge of how to market your products and/or services effectively ... even on the Web.
It's not their fault really. The technical schools concentrate on giving technical training. They offer Web design courses. The graduates know how to program, and they know about internet technology.
But the Web specialists who graduate from these technical schools did not study in business, nor in marketing!
The result? You end up paying thousands of dollars for a Web site that does not generate sales.
To be effective, your Web site must be an extension of your business promotional activities. It must increase your business presence and influence beyond your existing client pool. You need a business Web site structured, designed and engineered specifically for business on the Web, by knowledgeable business and marketing experts. |
How and where can you get that kind of expertise, at reasonable cost?
The Solution: Marketing For The Web
Marketing is done in writing on the Web. Words are what people use, to look for information, answers and solutions, on the Web. I repeat. Words. Not eye appealing graphics and colours.
Most Webmasters do not know how to write effectively to, first convince, then to persuade. They were not trained as copy writers!
A true Web marketing and business Web site building expert will know how to:
write good copy to effectively promote your products and/or services.
structure your business information to make it easy to find, both from the Web, as well as within your Web site.
use only acceptable strategies to obtain inbound links to your business Web site.
only link out of your Web site when absolutely necessary to increase your visitor's experience and, ultimately, to help them make an informed decision.
Then the Ecommerce Web design specialists , fully trained in using best of breed Web marketing practices and technology, will build a solid presence for your business on the Web.
These e-commerce specialists will structure your business information in such a way that it will have the most impact.
My Recommendation
I have found, and fully investigated, a group of Ecommerce Web design specialists that offer a very effective combination of:
- Web marketing and
- Web site building expertise.
Exactly what I was looking for, as a viable solution for you ... that is, if you are looking for a competent business Web site builder.
These people have a solid track record of success. I stake my reputation on them, without hesitation.
Oh! And, they are very affordable too! Click here for more information.
RETURN to Web Site Builders Section
from Ecommerce Web Design Specialists
