Free Link Building
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The free link building strategy I am about to propose to you on this page is unique. You will see why in a moment.
Most link building strategies that are offered to you on the Web are primarily designed to please search engines!
On the other hand, the strategy I will present to you below is primarily designed to please your visitor, and potential customer. It is designed to help feed your visitor's craving for valuable information ... without ignoring the search engines, as you will soon discover.
What's valuable to your visitor? It's helpful, useful information that will supplement what you are already offering on your site.
You will have made this additional information available to your Web site visitor, by offering links to carefully selected sites. These sites will have done likewise toward you, as part of the reciprocal agreement you will have negotiated with each site owner.
That is what your chosen free link building program should enable you to do.
Keep The Primary Objective In Sight
The plan is to enhance your visitor's experience beyond anything he or she has ever experienced before!
There lies the major difference between traditional "link exchange programs" and the "Value Exchange Program" I have long ago adopted.
The latter is free link building program. When you join, you can effectively enhance your visitor's access useful information. You chose sites that are non competing, and you ensure that they meet your standards of quality, before entering in a link exchange agreement.
The "Value Exchange Program" automatically monitors your mutual links. You are alerted if a given site drops its link to your site!
The advantage of entering the "Value Exchange Program" is that you end up pleasing both: humans, and search engines! It's nothing short of "a two for one deal" at no extra charge!
Your Visitor Your First Priority
You should avoid blindly exchanging links with other Web sites! Do not fall for the typical "free link building" pitch! Most of them totally disregard your prospective client's needs!
Concentrate on offering value added information to your visitors. Strive to satisfy your potential customers' needs to the fullest extent possible. Make them say "Wow!" when they see how much you can speed their search for the truly valuable information they are looking for.
However, do not be tempted to become a hub with dozens of outbound links. The search engines will mercilessly penalize your site. Its rank will drop like a stone!
Instead, use other sites to help build your visitor's confidence in your ability and willingness to help them find what they need.
What's Valuable?
Now, what's valuable to your visitors? Think, before reading on. How can your chosen free link building strategy be of any help to them?
Your site should be entirely designed, and devoted to help your Web visitor solve a problem, or answer a question.
Well, then. What, or rather who else, could you bring to bear to help you satisfy your potential customer?
Over deliver!
Give, yes, give more to satisfy your visitor's expectations, than they ever dreamed possible. Your highly focused offer includes the few, carefully selected, Web sites you offer links to.
Trust me. Your visitor will remember you as "the source" that helped them the most solve their problem, or fill their need.
They will come back for more! You can bet on it!
The Web Surfer Is Sick & Tired
Yes, your visitor lands on your site because, one fateful day, he or she deliberately chose to click on a link to your site, somewhere on the Web or already had your site bookmarked!
Either way, the main reason they are visiting your site is that they hope to find the information they are looking for.
The last thing they need is to be told what to think! And that is exactly what advertising is: a more or less subtle way of coaxing a person to buy something ... without thinking too much about it!
People are tired of being told what to do. They want to arrive at the decision to buy, or not to buy, by themselves.
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However, they need reliable, factual information to feed their decision process. That is where you, and your site, come in. You can have ads on your site, of course. Just make absolutely sure that the ads are not the main course! The same goes for sites you link out to! They are part of the "offer" from your site.
Therefore, make sure the other sites you offer links out to, through your chosen free link building strategy, abide by the same intentions, and code of conduct as you! The other sites will either serve to further build you an enviable reputation or destroy it in an instant!
Never Meet Expectations. Exceed Them!
It is best to always assume that your visitor is visiting your site for the first time.
If all they see, at first glance, are ads they will click off your site so fast, there will be a sonic boom!
Worse, watch what happens when they like the information they find on your site. Their confidence in you rises. They are inclined to take your recommendations as just as helpful as your site's content, right? So. If you offer them a link out to another site (through an ill-chosen free link building process), and all they find is a site empty of content, but full of ads Boom! They're gone and you can bet they will not return to your site either! Why? Because you deceived them. You led them into a dead end. They were looking for even more useful info, and were bitterly disappointed by your recommendation!
A hyperlink to another site, from your site, is exactly that: a personal recommendation from you. With such a link, you are effectively saying: "I recommend that you visit this link, because it will complement the well researched information information I have painstakingly selected for you on my site".
You had better protect the trust they already have in you. Your business life, and future depend on it!
How To Proceed From Here?
How can you protect yourself and your visitor from deceitful offers? Which free link building strategy should you adopt? How can you screen, and select the sites that will further help you satisfy your prospective clients needs for additional, helpful, and reliable information?
Join the
SiteSell
Value Exchange Program
This free link building program helps you "separate the wheat from the chaff". You can chose, and manage, the value exchange agreements you will have made with other sites, simply by using this unique and powerful business to business technology .
Those who join this free link building program must be true information providers to Web surfers or they are inevitably ignored by other Value Exchange members. When the program manager notices this, the consistently ignored site eventually falls off the list of members and ceases to be offered to other members.
Only the best Web sites are eventually adopted by the program members. Others, empty of content and genuine helpful purpose are eventually dumped!
Stay tuned!
Do come back often. I will be adding to this site regularly.
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