True Keys To
|
Targeted and potentially profitable keywords are the keys to increased web site traffic. What do I mean by targeted and profitable?
But Which Keywords?
Those are the words and expressions that Web surfers - belonging to your targeted client group - use most often to look for information on the Net. You have, or are in the process of building, a business Web site that focuses on one single theme. Each page of your Web site should be anchored to one specific keyword, or keyword expression.
I achieved increased web site traffic by focusing each page of my Web site on a given, single, keyword topic that presented the appropriate characteristics. More on this below.
Double Action Effect
First, the search engines will give a higher ranking to the highly focused pages of your Web site. These pages are evaluated in the general context of your business Web site's theme. The more topic focused pages, the more they are related to your Web site theme, the better they rank with search engines.
Secondly, people searching for information will use keywords, or keyword expressions, in their search for information. The more keyword-focused pages your Web site contains, that correspond to the keywords your target clientele uses, the more your pages are likely to be found and read.
The more your pages are read, the higher the probability of making a sale, whether it's a product or a service.
In one word, you need traffic, lots of it.
What To Look For
Therefore, for increased web site traffic, you will obviously want to know how to:
Identify the keywords that your target clientele uses. It's like learning to speak the every day language of your clients.
Identify which of those keywords are used most often. You will want to write helpful content on a topic that 3000 people per month look for, before you write about one that only 200 people are interested in monthly.
You will first choose to write about the keyword-focused topics for which there is a high demand to supply ratio. You will have to find a way to measure this as accurately as possible. (More on this below). There is not much point in writing a page, focusing on a topic keyword that 3000 people looked for in the past month, if there are 10,000 pages on the Web already covering the topic. Your page would not be likely to be found among such high competition.
Identify which of the keywords advertisers pay the most for (per click or thousand impressions). You will want to write useful content focused on those "potentially lucrative" keywords first, before writing about other topics for your Web site.
My Recommendation
So, increased web site traffic means that you will need proven methods and tools to identify the most profitable keywords. Those are the ones you will you want to write about.
 |
The postage stamp graphic, on the left, is linked to a page explaining the step-by-step process that I use to successfully identify the keywords my target clientele, and the advertisers, favor the most.
Read steps number two and three (labeled as DAY-2 and DAY-3). The process, and the user friendly tools, do not require technical know-how.
Or, if you prefer, you can take a visual quicktour of the process and tools that I use to build my Web business and its Web sites.
Increased web site traffic will only require that you understand the process, and use the tools, as instructed in the easy to understand user guide. Surprisingly, it is that simple.
Return from "increased web site traffic" to "custom built web site".
