Internet Bibliography
My Top Titles

THE book for Web entrepreneurs is titled: 56 MILLION BEHIND AND RISING by Claude Jollet ISBN:142512828-9

The books mentioned here are part of my select Internet bibliography. Next to the Web, books are my favorite source of information and intellectual enjoyment.

As a Web entrepreneur, practicing Webmaster, and (former) teacher, I have bought and read dozens of books. Only a few have withstood the test of time and are worthy of passing along.

The ones I suggest here are the best of breed. They are part of the foundation of any Web based business, from the largest to the smallest. They are, therefore, worthy of a spot in this Internet bibliography. But, first ...

More titles below.

Take Its Pulse Before You Read About It

The Internet is alive with people, and thoughts. It is constantly evolving. You can freeze some of it in books, or an Internet Bibliography, such as this one here.

But, a lot of the new, emerging ways to use the Internet, and it's Web of sites, cannot be captured as in a snapshot.

One must keep abreast of new developments, as they occur, or as they are about to occur.

Dr. Ken Evoy's Blog is a place where you can obtain an overview of what really matters. No hype. Just facts, and verifiable contextual information, aimed at helping you better understand where the 'Net is going.

Take a look at tomorrow's e-commerce on the Web, as it unfolds before you today. Take a look at Dr. Ken Evoy's Blog , now and then, and get a peek at what the future has in "e-store". You will be glad you did. It will help you avoid making decisions ... out of context!

Then, select the books you need, out of the Internet Bibliography below, to deepen your knowledge of one or more aspects.

InterNetwork Marketing

For those of you who (like me!) would not be caught dead doing network marketing ... and for those who would like to stop dying a little more every day.

For those of you who never got what multi-level marketing promised.

Together, these e-books constitute the definitive and indispensable antidote.

For more information on how these three fit together, click here.

Web Business Future

Anderson, Chris. The Long Tail. New York: Hyperion, 2006. ISBN 1-4013-0237-8

Editorial comment:
This is the first book you must read if you plan to start a business on the Web. It sheds a revealing light on the future of business. It has shown me how the Web is providing new opportunities to everyone willing to take up the challenge. A definite must read.

Clic on the Long Tail icon above for an important contextual comment and practical application.

Practical Web Marketing Now!

Thumbnail linking to short video on what SBi is and what it means to its users.

Before becoming a Web entrepreneur, I had no idea how to market my knowledge and know-how. To make a long story short, just click on the thumbnail on the left. It will open a new window ... on my world! You will be able to view a short, three minute video of what I mean!

Clic and explore it . It will be well worth your time. I guarantee it. I�m sure you will agree with me that it has its place in my internet bibliography.

Web Site Usability

Nielsen, Jakob. Designing Web Usability. Indianapolis, Indiana: New Riders Publishing, 2000.

Editorial comment:
Considered by most to be the "bible" of Web site planning and development. I consider it essential reading for any Web entrepreneur. It is abundantly illustrated and very easy to read. This book will help you acquire the required usability expertise to perform your own Web site usability testing. No Internet bibliography can be complete without this excellent book.

Information Accessibility

Rosenfeld, Louis, and Peter Morville. Information Architecture For The World Wide Web. Sebastopol, CA: O'Reilly & Associates, 1998.

Editorial comment:
It is relatively easy to build a 20 page Web site. However, as a Web entrepreneur, your Web site will eventually reach much larger proportions with time. To avoid an inevitable nightmare (read unusable maze), you must plan the information structure of your Web site before you even create the home page. This book will help you identify what pitfalls to avoid, and understand why.

Under A Different Light

McClelland, Deke, Katrin Eismann, and Terri Stone. Web Design Studio Secrets, 2nd Edition. Foster City, CA: IDG Books Worldwide, 2000.

Editorial comment:
Anyone who has ever done any serious photography will tell you that two separate shots of the same subject can be so different that you will swear they are of different subjects. The secret lies in different angles of shot and different lighting. In the case of Web site technology, this book sheds a different light, from a different angle, on Web technology. The result is astonishing and very refreshing. For the Web site design builder in you.

Under The Hood

Niederst, Jennifer. Web Design In A Nutshell - A Desktop Quick Reference. Sebastopol, CA: O'Reilly & Associates, 1999.

Editorial comment:
If you love cars, you invariably end up tinkering under the hood. It's much the same with Web sites. In the name of functionality and usefulness, you will want to tweak the HTML code here, insert a dash of JavaScript there, add information in the form of graphics and multimedia. This book is the best reference text I know of on Web technology. It is a favorite on most published Internet bibliography. There are many others, I am sure, but I like the format of O'Reilly's Nutshell Series. They are made to be used by people who need reliable, immediately usable information. It is full of ready to use examples.

Food For A Devouring Passion

When you have a burning passion for someone, you want to learn everything about that person. It works in much the same way when you have a passion for something. You find yourself constantly feeding an insatiable hunger for information about the object of your passion.

I sincerely hope my personal Internet bibliography will have helped satisfy your appetite!