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Now, Web sites are not all made equal.
It takes a lot more than "good looks" to win on the Web. It's what's inside that counts first. It takes a comprehensive and well thought out marketing plan executed to meet a real demand, by design. More on this below. But first ... An Inconvenient TruthYou need to know that over 95% of Web site building designers are exactly that. Designers. Many of them can make your Web site look like a million dollars ... to the few Web surfers who happen to stumble upon it. Because designers have not been taught how to market to real people on the Web ... ... Web site designers usually team up with Web programmers and SEO specialists - programmers who specialize in trying to outwit the Googles of this earth. They cannot fool Google with tricks, no matter how "clever" they think they are. The tricksters are commonly called "black hat". Not all SEO specialists are "black hat", of course. Some are well intentioned and are not out to cheat the system. The latter are called "white hat" SEO specialists.
Please note that Google invests billions of dollars on research and employs hundreds of PhDs to think up algorithms to evaluate the true quality and value (relevance) of Web pages ... and foil SEO tricks. The average local Web site designer is no match! While they "look good" and play "hide and seek" with Google and the other search engines ... you are left holding a hefty bill to pay, which you do pay because you do not know who else to turn to. Not any more!The Proven Alternative |
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