Strategic Web Site Marketing
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| Self proclaimed experts abound in strategic web site marketing. The verifiably competent ones are rare! The purpose of this page is to help you find a suitable Web site marketing expert for your business. My fully investigated recommendation follows. |
Who Are You Dealing With?
To be an effective marketer on the Web, you need to be very familiar with the way people behave on the Web.
There are three distinct groups of people that you have to take into account, when you market your products and/or services on the Web.
- the Webmasters,
- the Web surfers,
- the search engine engineers.
The Webmasters
I'll come straight to the point here. Most Webmasters do not know webmarketing well, if at all!
Therefore, you usually cannot trust your chosen Webmaster to take care of the marketing aspect of your business on the Web, for you.
It's a sorry state of affairs, and a fact.
The good news is that there is a solution. You can, not only avoid the problem, but solve it to your advantage.
The Web Surfers
You should only try to aim your web marketing efforts toward a specific group, within the millions of people surfing the Web every day.
The specific group you are trying to attract to your Web site is called your target clientele. It is composed of individuals having roughly the same profile.
You should already have identified who your marketing efforts are targeting, when you did your market research for your business plan.
Ideally, you should know a lot about your targeted clientele, the people you are trying to reach, and sell to.
What you don't know,
is how best to reach your target clients on the Web.
You could learn, of course. But it would take time, precious time you should devote instead to your business.
A portion of your target group will buy from you ... if they can find your Web site.
This is usually when you turn to your neighborhood web site building specialist for help.
The trick, of course, is to find the expert who can actually
help with your web marketing,
as well as the design your business Web site.
The Search Engine Engineers
As odd as it may sound, these are the people your business Web site should be trying to please in the first place! They literally stand between you and your prospective customers.
Web surfers,
who do not already know of the existence of your Web site,
have to use a search engine
such as Google, Yahoo, Microsoft's Live Search, etc.
Web surfers submit their queries to a search engine, using keywords and keyword expressions, to find Web sites that can help them solve a problem or answer a question. They are looking for helpful content.
The search engine responds, to a given query, with a list of potential relevant Web sites.
The first page of results, presented by a search engine, contains the top sites most likely to have information directly related to the keywords used in a given query.
Your business Web site will be listed in the first page of results,
for a given keyword,
if it was engineered to make full use of
the best of breed webmarketing practices.
My Recommendation
I have investigated, for you, a group of reputable strategic web site marketing experts.
I guarantee you will not be disappointed. I stake my reputation on this group of professionals, without reservation.
Why so bold a statement?
Because, these people are
Certified Webmasters and Experts in
strategic web site marketing.
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